Madrid, Spain · Available for projects

Guadalupe Gros Arteaga

Supply Chain Consultant & University Lecturer  ·  AI-Augmented Operations  ·  Executive Coach

I help companies solve Supply Chain problems faster — combining 30 years of operational leadership with AI tools that deliver executive-ready analysis in hours, not days.

Let's talk What I do
30+
Years SC Leadership
€215M
Budget Managed
−35%
Transport Cost
−48%
Inventory Reduction
+20%
Service Level
3
Countries Led (ESP · TUN · UAE)
About

Two roles. One purpose.

Thirty years of leading Supply Chain in multinational environments taught me one thing above all: the right analysis, done fast, changes the decision. The wrong analysis, done slowly, changes nothing.

I've led Supply Chain for Henkel across Spain, Tunisia and the UAE — €215M budget, teams of up to 75 people, operations spanning Europe, the Middle East and Africa.

Today I do two things that reinforce each other: I consult for companies facing complex Supply Chain decisions, and I teach at Universidad Antonio de Nebrija (Escuela Politécnica, Industrial Engineering). Both activities feed the same purpose — turning hard-earned operational knowledge into better decisions and better-prepared professionals.

I'm also a certified executive coach (IESE Business School). When a supply chain isn't performing, I can work at the process level, the data level, or the team level — whichever is where the real problem is.

Operational depth

30 years knowing which questions matter — no AI can replace this judgment.

AI as a multiplier

Claude, Excel AI add-in, Python — turning ERP exports into executive briefs in minutes.

Knowledge transfer

As a coach and lecturer, I don't just solve the problem — I leave the team able to do it themselves.

What I do

Consulting & Teaching

⛓

Consulting Services

Supply Chain · Strategy · AI
  • S&OP process design and implementation
  • Supply Chain diagnostic & maturity assessment
  • Demand planning & inventory optimisation
  • Logistics network restructuring
  • KPI frameworks and performance dashboards
✦ AI-Augmented Analysis
  • Forecast deviation & demand shock analysis (hours, not days)
  • Transport cost trade-off modelling (sea vs. air vs. wait)
  • Service level root-cause diagnosis from ERP exports
  • Executive decision briefs from raw data files
  • AI workflow implementation for SC teams
🎓

Teaching Areas

Nebrija · Industrial Engineering
  • Demand Planning & Forecasting
  • Inventory Management
  • Operations Research & Quantitative Methods
  • S&OP Process Design
  • Logistics Network Optimisation
✦ AI Applied to Supply Chain
  • AI-assisted demand analysis and forecast review
  • Decision support tools: transport trade-offs, service analysis
  • Claude in Excel for SC teams — practical workshops
  • From ERP exports to executive insight: AI workflow
  • Real industry cases from 30+ years SC leadership
Career

Professional History

Jan 2026 – Present
Universidad Antonio de Nebrija
Adjunct Professor — Supply Chain & Operations Management · Madrid
Teaching Demand Planning, Inventory Management and Operations Research to Industrial Engineering undergraduates. Applying AI-assisted analysis methods to real Supply Chain case studies.
2022 – 2026
Henkel — PMO Transformation Logistics Europe
Supply Chain PMO Director, Logistics Europe · Madrid
31 European warehouses · €636M budget · 27 countries · €48M savings pipeline · 18% FTE reduction in GBS.
2015 – 2022
Henkel MEA Region
Supply Chain Director, MENA & IMEA · Dubai, UAE
€215M budget · 75 people across Spain, Tunisia & UAE · −35% transport cost · −48% inventory · +20% service level · −40% headcount with simultaneous KPI improvement.
2012 – 2015
Henkel IMEA Hub
Supply Chain Director, Regional Tunisian Hub · Tunis
€55M budget · 45 people · +30% procurement SL · −20% logistics cost · −25% stock-outs.
2006 – 2012
GMG Consulting
Co-founder & Managing Director · Madrid
Boutique Supply Chain consultancy: process reengineering, KPI design, operational improvement · grew to €2M annual revenue across multiple industries.
2000 – 2006
Henkel Ibérica
Supply Chain Director Iberia · Barcelona
€49M budget · 23 people · +20% service level · −40% customer claims · Europe-wide OTC harmonisation on SAP.
1997 – 2000
Henkel KGaA
International Product Manager, Oral Care · Düsseldorf
Global product management · €65.8M net sales · €12M marketing budget.
1991 – 1997
Henkel Ibérica
Various roles — Marketing & Supply Planning · Barcelona
Progressive responsibilities across marketing and supply planning functions.
Education & Training

Academic Background

Master's in Secondary Education — Physics & Chemistry [in progress]

Universidad Politécnica de Madrid (UPM) + INFOREM

2024 – Present

Executive Programme in Business Development (PDD)

IESE Business School, Spain

2002 – 2003

Bachelor's Degree in Industrial Engineering

UPC — Universitat Politècnica de Catalunya, Barcelona

1985 – 1991 · Special Award, A qualification

Professional Coach Certifications

IESE Business School (2008) · TISOC International School of Coaching (2007)

Speaker, Supply Chain Council Conference Barcelona (2022) · SC Master Tribunal, EAE Business School

Contact

Let's talk

If your Supply Chain is costing you more than it should — or if you're looking for a practitioner-lecturer who brings the real world into the classroom — I'd love to connect.

guadalupegros@grosbc.com LinkedIn Profile
Madrid, Spain · grosbc.com